ONLINE TICKET PURCHASE
EFOTT is the second biggest festival in Hungary.
We designed the whole ticket selling and festival management system.
The Project
A complex festival management application development and design where the user can easily order their tickets, book accommodation and much more.
Mobil-first approach
Today Millennials are using their phones almost constantly; a festival is no exception. So the mobile-first thinking was crucial during the project: we created an integrated, easy-to-use mobile version for every aspect of a fantastic festival weekend.
UX Design scope
Persona
User journey
Wireframes
Prototypes
The Process
Research
As a start, we conducted a detailed observation to classify the emotions and expectations of festivalgoers towards such an event. During the design process, we carried out a lot of user testing on multiple platforms to ensure that users could use the product with ease.
Wireframes
The goal was to design a simple and easy to use interface for navigation through the complex checkout system.
Prototypes
We created clickable prototypes to test the interface during the usability test session.
Outcomes
Checkout time under 2 min.
By dramatically reducing the average checkout time, we managed to decrease churn, therefore raise revenues
Easy to use on all devices
By creating a mobile-friendly festival experience we brought the festival closer to it young generations.
Complex system but not for the users
However, we planned and designed complex, all-round festival management software, the parts which guests use are friendly, and simple.
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