Landing pages optimized for sales.
Project summary
We created engaging yet infrmative landing pages of 2,500 Opel distributors in CEE region for better mobile exeperiences and higher conversions.
According to the request the future landing page should serve many aspects of the Opel marketing. Therefore during the designing process we had to consider: mobile first approach and marketing aspects along with the usability.
Wireframes
After the ideation we started to work on the wireframes for desktop and mobile. Following several iterations the finalized wireframes were completed.
Mobile wireframes
User interface design
During the visual design development, we followed the detailed design guideline developed by Opel. This guideline contains colour code, typography, imagery and other brand elements. Along with that, we used Design Principles figure sheets in order to create a landing page that perfectly fit Opels brand.
Colour palette
#ffffff
#1d1d1b
#f3f3f3
#ffdf00
Typography
Opel Sans
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789 (!@#$%&.,?:;)
Opel Sans Condensed
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789 (!@#$%&.,?:;)
Design principles
RELIABLE
ENGAGING
FLEXIBLE
FRESH
Corporate
/ Business
Personal
Serious
Light
Luxurious
Just the
necessary
Expensive
Affordable
Formal
Casual
Exotic
Common-place
Discreet
Aggressive
Classic
Modern
Quiet
Loud
Minimal
Playful
Masculine
Feminine
Cold
Warm
Outcome
We succeeded to design a functioning, informative landing page that conveys all the qualities Opel offers to its customers.
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