With more than 60 million downloads Photowarp is one of the most popular entertainment mobile apps in the world.
The Project
With its funny photo editing tool, Photowarp creates fun for its vast user base every day.
Photowarp is a product with worldwide reach, therefore it has to live up to high expectations.
We re-designed the interface of Photowarp, entertainent app with 60+ million users. As a result of our work, the Average Revenue Per Daily User has been doubled.
The Process
Every step of the UX design process was based on data. Besides analyzing the data of the behavior of the app’s current users, we have conducted usability tests to come up with the best solution to every open question.
Visual Design
We planned and designed the new, trendy outlook of Photowarp to make the app super attractive for users across borders and cultures.
Colour palette
Iconography
Typography
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Outcomes
New Interface
With the new interface, Photowarp can reach every generation from teenagers to playful seniors.
Smooth Onboarding
Based on our UX research, we have created a new onboarding process to help first time users to explore every possibility the app can offer. By creating an easy step by step guide, we have opened up Photowarp to older, less tech-savvy users as well.
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