Princess House is an American multi-level marketing company. It has a different types of users.
Our job was to create a user-friendly admin tool that helps the users to handle the different ordering processes, check out daily reports, participate in trainings and in general help them to earn more.
The aim of these research steps is to further understand the main Personas' pain points, needs and goals and to validate them with real-world data, to make sure we're not building our future functionality on assumptions.
To identify all the functions of the Consultant Corner we created a detailed functionality map.
Current functionality mapping
New functionality mapping
The first step in designing a screen is to design the core elements: the information architecture, all the necessary elements and the layout. Wireframes are just black and white layouts which reveal the different features, elements and the structure behind a screen.
The product is available on both desktop and mobile therefore wireframes were created for mobile as well.
During the visual design development, the Princess House brand guideline was followed. The brands vivid colours turned into a clear visual design supporting the user-friendliness of the tool.
After identifying the core needs of the main user personas through user research, we kept some of the core functionality, and expanded upon it to optimize their day-to-day workflows.
One of the main problems our consultants suffered from was the lack of the ability to key in orders on behalf of their colleagues. This is where the permission management feature-set comes into play. With this, users are able to get access to each others’ core capabilities.
Consultants make commissions through party orders. Essentially, this is the part of the software where Consultants live day and night. Even though the current solution’s functionality allows them to create party orders, we identified crucial usability issues in these user flows. We created and validated a solution that mimics a shopping cart, which our personas were comfortable with. This allowed them to speed up their core processes leading to shorter task completion times.
The Dashboard (or in other words, the welcome screen) allowed consultants to get a sense of where their business is going. Furthermore, this is extremely helpful for new Consultants, who often felt lost upon opening up Consultant’s Corner. Now, they have their progress of onboarding presented to them as soon as they log in, and key tasks they need to complete to grow their business.
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